Title:  Marketing Ambassador - Winston-Salem State U.

Job Description

WSSU Dining is seeking an energetic, creative, and student-focused Marketing Manager to lead all campus marketing, engagement, and promotional initiatives. This role connects the dining program to the vibrant WSSU community through authentic storytelling, impactful events, and dynamic digital marketing.

The ideal candidate will have a strong background in social media management, graphic design, and event activation, with the ability to relate authentically to students at an HBCU. This individual must be a self-starter who is organized, outgoing, and passionate about campus life.

Job Responsibilities

• Develop and execute comprehensive marketing and engagement plans that drive participation in campus dining programs.

• Manage WSSU Dining’s social media channels (Instagram, TikTok, Facebook, etc.) with relevant, high-quality content that reflects student culture.

• Design print and digital materials (flyers, menus, banners, signage, and digital screens) using Adobe Creative Suite or Canva.

• Coordinate on-campus events, tabling, promotions, and partnerships with student organizations, athletics, and residence life.

• Capture and edit photography/video content for use in campaigns, newsletters, and social media.

• Track analytics to assess engagement and refine marketing strategy.

• Serve as the liaison between Aramark Marketing and campus partners, ensuring alignment with WSSU and corporate brand standards.

• Recruit, train, and manage a team of student marketing interns to support campus engagement, event coverage, and content creation.

• Oversee marketing budget and maintain inventory of promotional materials.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

• Bachelor’s degree in Marketing, Communications, Graphic Design, or related field (or equivalent experience).

• 1–3 years of professional experience in marketing, communications, or social media management.

• Proficiency in Adobe Creative Suite and/or Canva.

• Strong writing, communication, and organizational skills.

• Demonstrated ability to engage and relate to a diverse student population, particularly within the HBCU community.

• Self-motivated and comfortable managing multiple priorities independently.

Preferred Attributes

• Prior experience in higher education marketing or campus dining.

• Photography, videography, and content-creation experience.

• Experience supervising or mentoring student teams.

• Passion for food, hospitality, and campus culture.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.