The Director of Sales & Marketing is responsible for developing and executing the overall sales and marketing strategy for the venue. This individual will drive revenue by selling the experience, spaces, hospitality offerings, and food and beverage capabilities of the building to corporate clients, private event customers, community organizations, and other prospective partners. 

The ideal candidate will have a strong understanding of venue operations and be able to confidently showcase the entire building, understand the capabilities and limitations of each event space, and create customized experiences that meet the client's vision.

This position will work closely with the Food & Beverage, Culinary, Operations, Premium, and Event teams to develop compelling event packages and experiences while ensuring everything sold can be executed successfully.

This is a commission-eligible position, providing the opportunity to earn additional compensation based on achieving established goals.

Sales & Business Development

• Develop and execute sales strategies to grow private event, hospitality, and special-event revenue.
• Prospect, develop, and maintain relationships with corporate clients, event planners, associations, community organizations, and other prospective customers.
• Sell the complete venue experience by combining event spaces, hospitality offerings, food and beverage capabilities, and guest services into customized client solutions.
• Conduct venue tours, prepare proposals and presentations, and maintain an active sales pipeline to generate new and repeat business.
• Build long-term client relationships that drive repeat events and referrals.

Venue & Event Expertise

• Maintain a thorough understanding of the venue, including event spaces, premium areas, hospitality offerings, operational capabilities, and guest experience.
• Match client needs with appropriate spaces and experiences while ensuring commitments align with operational capabilities.
• Serve as a venue expert and trusted advisor throughout the sales process.

Food & Beverage Collaboration

• Partner with Food & Beverage and Culinary teams to develop hospitality experiences, menus, and customized event packages.
• Identify opportunities to enhance revenue through premium food, beverage, and hospitality offerings.
• Ensure all sold experiences are operationally executable and financially responsible.

Marketing & Client Engagement

• Develop marketing initiatives and sales materials that position the venue as a premier destination for events and hospitality experiences.
• Support lead-generation efforts through digital, social, email, promotional, and community outreach initiatives.
• Maintain consistent branding and messaging across sales and marketing efforts.

Cross-Functional Leadership

• Collaborate with Sales, Marketing, Operations, Premium, Food & Beverage, Culinary, and Event Management teams to ensure successful event execution.
• Facilitate communication and handoff processes to ensure client expectations are clearly understood and delivered.
• Balance revenue growth objectives with operational realities and guest experience standards.

Revenue & Performance

• Establish and manage sales goals, revenue targets, and business development priorities.
• Monitor performance, market trends, competitive activity, and customer feedback to identify growth opportunities.
• Provide regular forecasts and updates to venue leadership.
• Participate in incentive-based compensation programs as applicable.

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.