Title:  Vice President, Marketing - Aramark

Job Description

The Vice President, Marketing is a visionary enterprise leader responsible for architecting and amplifying Aramark’s value proposition across strategic client segments. Reporting to the Chief Growth Officer, this executive will shape Aramark’s market-facing brand strategy, drive client and consumer engagement, and deliver measurable business impact. This highly visible role will champion innovation, elevate brand equity, and position Aramark as an indispensable partner across all lines of business.

Job Responsibilities

•    Brand Leadership: Serve as the chief marketing architect for the strategic growth team, crafting a compelling and scalable value proposition tailored to large, cross-LOB clients.
•    Client & Consumer Engagement: Design and execute engagement strategies that build loyalty and drive measurable outcomes across client organizations and end users.
•    Market Positioning: Lead the development and execution of brand campaigns that showcase Aramark’s innovation, capabilities, and impact.
•    Strategic Communication: Build and implement communication plans that ensure message clarity, consistency, and resonance across stakeholder groups.
•    Competitive Intelligence: Monitor market trends and emerging competitors to inform go-to-market strategies and product innovation.
•    Product Development: Collaborate with cross-functional teams and client executives to incubate and launch new offerings that meet evolving client needs.
•    Marketing Insights: Deliver actionable insights to inform strategic decisions, solution design, and executive engagements.
•    Enterprise Collaboration: Act as a strategic advisor to the growth team, LOBs, and executive leadership, supporting market expansion and solution innovation.
•    Stakeholder Engagement: Build strong partnerships with strategic clients and internal teams to align marketing initiatives with business objectives.
•    Team Leadership: Recruit, develop, and lead a high-performing marketing team, fostering a culture of creativity, strategic insight, and entrepreneurial drive.

Aramark Leadership Characteristics

Personal Leadership: We engage our growth and learn from each other.
•    Elevate Brand Equity: Position Aramark as a market leader through compelling brand storytelling and differentiated value creation.
•    Accelerate Innovation: Launch new products and services that respond to evolving client needs and create market distinction.

People Leadership: We enable the growth of our team, peers, clients, and business partners.
•    Enable Strategic Growth: Deliver insights and strategies that support enterprise expansion and solution development.
•    Team Leadership: Build and lead a high-performing marketing team, fostering creativity, strategic insight, and entrepreneurial drive.

Customer Leadership: We empower our people to create experiences that matter.
•    Drive Engagement: Deepen client and consumer relationships through targeted strategies that enhance retention and growth.
•    Stakeholder Engagement: Build strong partnerships with strategic clients and internal teams to align marketing initiatives with business objectives.

Business Leadership: We elevate the Aramark experience globally, through insight & innovation. 
•    Market Positioning: Lead brand campaigns that showcase Aramark’s innovation, capabilities, and impact.
•    Marketing Insights: Deliver actionable insights to inform strategic decisions, solution design, and executive engagements.
•    Competitive Intelligence: Monitor market trends and emerging competitors to inform go-to-market strategies.

Qualifications

- Bachelor’s degree in Marketing, Communications, Business, or related field; MBA preferred.
- 15+ years in progressive marketing leadership, ideally within complex, multi-unit organizations.
- Proven success in B2B strategy, brand leadership, and client engagement with large enterprise clients.
- Experience influencing cross-functional teams and driving outcomes without direct authority.
- Strong executive communication and strategic relationship management skills.
- Analytical mindset with ability to translate data and insights into business impact.
- Demonstrated success launching and scaling market-differentiating products or services.
- Skilled in leading decentralized teams in matrixed, high-growth environments.
- Deep understanding of competitive dynamics in service-based industries (e.g., B2B services, tech, healthcare, industrial).

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.