Job Description
The Marketing Specialist supports the Workplace Experience Group (WXG) Marketing Team in developing consumer-facing communications, tools and activations that drive field execution, engagement and sales. Focused on guest amenities and retail solutions across workplace cafés and custom dining environments, the role brings marketing strategies and concepts to life through targeted programming, communications and innovative experiences that generate client and consumer demand. The ideal candidate is passionate about food and hospitality, with a strong interest in creating engaging dining experiences that delight guests and strengthen client partnerships. The position is based at Aramark Headquarters in Philadelphia with an in-office expectation.
Job Responsibilities
- Strategic Tool Development: Create marketing tools, assets, and resources that support initiatives focused on profitable growth.
- Cross- Functional Collaboration: Work closely with internal teams to deliver results.
- Agency Oversight: Manage external agency projects to ensure deliverables align with strategic objectives are completed on schedule and stay within budget.
- Program Evaluation: Ensure marketing concepts & innovation are backed by strong business cases and deliver measurable results.
- Training & Enablement: Communicate and support employee training of programs and promotions to ensure successful field implementation.
- Consumer - Centric Focus: Keep consumer needs at the forefront by integrating trends and insights into marketing strategies, tools, communication and execution.
- Field Engagement: Collaborate with field operations, marketing and sales teams to gather insights and feedback that inform future strategy and execution.
Qualifications
- Bachelor’s degree in marketing, or related field
- 2-4 years professional experience
- Ability to manage multiple projects simultaneously and meet deadlines
- Strong visual eye and creative sensibility
- Proven ability to deliver projects on time and within budget
- Travel 30%+
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.