Title:  Copywriter - Aramark Student Nutrition

Job Description

Aramark Student Nutrition provides food and nutrition services to over 350 school districts in the U.S.  It offers public and private education institutions a variety of dining options including breakfast and lunch programs, after-school snacks, catering, nutrition education and retail operations.  We partner with schools to create culinary experiences that propel students to success.  Our goal is to provide healthy, nutritional meals with a stellar dining experience for our communities. For more information on Aramark's Student Nutrition food service programs, please visit Aramark Student Nutrition.

This role is a key member of the Student Nutrition and Retention Team, focused on the development and delivery of high-quality sales proposals personalized to the client.  This includes managing the strategic and tactical elements of the writing process and managing multiple client writing opportunities primarily for proposals and presentation materials to drive growth, win new business, and retain current client base.

This proposal writer will be an integral part of the sales team, assisting in the proposal and presentation development, document, content strategy, design, layout, and final delivery. He/she will gain a detailed understanding of the client from sales, operations leadership, and SMEs to ensure alignment with our internal strategic selling process. This includes identification of buying influences, win-results, needs, gaps, and strategic goals, and supports the integration into our proposal strategy to address those needs into a meaningful and impactful proposal.

This role requires strong writing skills, along with the ability to interpret the Aramark brand and solutions, to transform internal content into externally persuasive messaging for sales materials.  Prior experience in the Student Nutrition Industry is highly desired.

If you have a passion for storytelling and communicating brand differentiators in an engaging and impactful manner and enjoy working in a fast-paced environment, this position is for you.

Job Responsibilities

•    Deliver effective content development, particularly for Executive Summaries for RFP (Request for Proposal) submissions with the ability to translate business priorities into personalized content that aligns with client’s mission, vision, and goals.

•    Ability to clearly position our value proposition to our clients, incorporate key outcomes and critical market differentiators in a consistent and impactful manner in all deliverables.

•    Develop a deep understanding of Aramark’s Student Nutrition LOB solutions for Student Nutrition to effectively communicate how our solutions are applicable to solving client needs and industry challenges. 

•    Helps support the development of case study highlights and outcomes and the creation of supporting proposal and presentation content.

•    Develop and maintain a subject matter expert network throughout the organization to ensure documents and content management system are relevant, accurate, and effective.

•    Maintain a productive partnership and collaborative relationship with the BRC (Business Resource Center), our internal agency for boilerplate content, graphic design, and proposal management.

•    Ensure copy is consistent, professional, and meaningful throughout all submissions.

The ideal candidate will have the following professional experience and skills:

•    Excellent writing skills with the demonstrated ability to write creatively, and persuasively and can quickly understand, absorb, and shape large volumes of content for targeted, effective, and persuasive messaging.

•    Ability to think creatively and approach communications from new angles, to differentiate Aramark programs and the value of partnership.

•    Strong design sensibility that enables collaboration with graphic designers, to ensure copy and design work together for compelling messaging and clear communication of the sales value proposition.

•    Excellent organizational skills and attention to detail, including the ability to manage multiple projects and priorities, while working under pressure to meet strict deadlines.

•    Customer orientation and client relationship management are required, including the ability to communicate and work with a broad range of business colleagues and constituents.

•    Proofing and other quality-control capabilities.

Qualifications

•    5+ years of copywriting and relevant professional experience in marketing/brand communications (preferably business-to-business) and knowledge management.

•    Well versed in Microsoft Office and Adobe Creative Suite (proficiency in InDesign).

Other desired skills:

•    Experience or working knowledge of Student Nutrition industry

•    Previous agency experience

•    Keynote presentation and animation function skills

•    Writing samples will be required.

•    Bachelor’s degree from an accredited college or university, preferably in journalism, marketing, communications, or related field.

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.