Title: Marketing Manager - Social Media & Digital
New York City, NY, US, 10013
Job Description
We’re hiring a Marketing Manager to support a national client in Workplace Hospitality across 10+ high-profile locations. In this dynamic role, you’ll bring digital and on-the-ground marketing strategies to life in executive workplace environments, including cafes, lounges, and amenity spaces — enhancing the guest experience and driving measurable business impact. You have a roll-up your sleeves mentality and will assist with everything needed on-site to ensure an excellent customer experience.
You’ll be a key player in executing localized social media campaigns, supporting POS system integration as a technical SME and trainer, and providing real-time insights on campaign performance. This role is ideal for someone with a sharp eye for storytelling, a deep understanding of digital engagement, and a proactive mindset around field execution and tech enablement.
Location: NYC | 50–70% Travel Required – when not traveling, required to be on-site at client
Compensation Data
COMPENSATION:The salary range for this position is $70,000 to $80,000. If both numbers are the same, that is the amount that Aramark expects to offer. This is Aramark’s good faith and reasonable estimate of the compensation for this position as of the time of posting.
BENEFITS:Aramark offers comprehensive benefit programs and services for eligible employees including medical, dental, vision, and work/life resources. Additional benefits may include retirement savings plans like 401(k) and paid days off such as parental leave and disability coverage. Benefits vary by location and are subject to any legal requirements or limitations, employee eligibility status, and where the employee lives and/or works. For more information about Aramark benefits, click here Aramark Careers - Benefits & Compensation.
There is no predetermined application window for this position, the position will close once a qualified candidate is selected. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including, but not limited to, the Los Angeles County Fair Chance Ordinance for Employers, the California Fair Chance Act, and the San Francisco Fair Chance Ordinance to the extent that those laws apply to the opportunity.
Job Responsibilities
Campaign Execution, Social Media & Merchandising
- Plan and deploy monthly marketing efforts including café promotions, product launches, and visual merchandising.
- Collaborate with Culinary and Operations teams to create content tailored to digital platforms (e.g., Instagram Stories, Reels, LinkedIn updates) to amplify local buzz and align with brand messaging.
- Support and schedule localized social media content via internal tools or client spaces.
- Delivers elevated food photography and video content to share with customers and clients.
On-Site Marketing & Tech Support
- Travel to client sites (50–70%) to execute marketing activations, support on-site events, and train, and create visual and digital social media campaigns.
- Act as the field marketing and tech liaison, supporting location teams with POS system configurations, updates, and promotional tagging.
- Serve as a subject matter expert (SME) and trainer for café and amenity teams, ensuring understanding of POS capabilities and digital promotion alignment.
Metrics, VOC & Digital Insights
- Track and visualize key marketing KPIs including campaign reach, POS-related lift, and social media engagement.
- Partner with analytics and VOC teams to turn customer and sales feedback into actionable marketing recommendations.
Cross-Functional Collaboration
- Partner with Operations, Culinary, Finance, and Executive stakeholders to align activations with business goals.
- Support national marketing rollouts and ad hoc initiatives that contribute to strategic growth and client satisfaction.
Qualifications
- 2–4 years of experience in marketing, brand execution, or communications
- Strong understanding of social media content strategy, execution and platform-specific best practices.
- Experience working with POS systems (e.g., setting up promos, training staff, troubleshooting)
- Excellent food photography and videoagraphy skills
- Expertise in PowerPoint, Canva; SharePoint
- Visual, video storytelling and layout design skills, content creation
- Confident in presenting to executive or client-facing audiences
- Ability to travel extensively and work independently in a fast-paced, multi-site environment
Preferred:
- Experience in field marketing or supporting multiple high-end client locations
- Previous exposure to workplace dining, hospitality, or tech-forward retail environments
- Comfort navigating cross-functional teams, supporting operations, and troubleshooting in real-time
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City