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Title:  Marketing Coordinator I

Requisition #:  423489
Location: 

Harrisonburg, VA, US, 22805

Career Area:  Corporate + Field Support
Description: 

Job Description

We are seeking a dynamic Digital Marketing Coordinator to join our rapidly growing team to drive performance at James Madison University (JMU Dining) by creating a multi-channel strategy to analyze trends and optimize performance. Communicate with customers via social media, email, and website platforms while partnering with the marketing team to drive followers, likes, engagement, and conversions effectively.

Job Responsibilities

  • Create, deploy, and track captivating content with campaigns geared toward customers and prospects
  • The primary role requires writing and curating video and photography for JMU Dining’s website landing pages, emails, and social media platforms
  • Execute results-driven campaigns for social media platforms including Facebook, Twitter, Instagram, TikTok, and YouTube
  • Collaborate with the team to coordinate digital coverage of all marketing promotions and events
  • Work with subject matter authorities on a variety of topics and translate that information into captivating and concrete storytelling
  • Utilize analytics to inform decisions on strategy, content, and engagement, while tracking the effectiveness through measurable goals
  • Support the development and implementation of internal marketing strategies to drive meal plan sales, increase engagement, promote thought leadership, and develop brand awareness
  • Keep up to date with the latest digital technologies and social media trends

At Aramark, developing new skills and doing what it takes to get the job done make a positive impact for our employees and for our customers. In order to meet our commitments, job duties may change or new ones may be assigned without formal notice.

Qualifications

  • Proven experience delivering effective and innovative digital campaigns
  • Passion and proficiency with major social media platforms and digital analytics
  • Direct experience with management of social media channels and media management tools (Hootsuite, Amplify)
  • Advanced knowledge of Adobe Creative Cloud (Photoshop, Premier Pro) or equivalent digital media editing tools with an eye for design
  • Previous experience with photo and video projects, including shooting and editing
  • Ability to share portfolio upon request
  • Multi-task and prioritize multiple projects and deadlines simultaneously
  • Detail-oriented approach with the ability to work under pressure to meet deadlines
  • Excellent critical thinking, interpersonal, communication, and problem-solving skills
  • Self-starter who can work independently or collaboratively with a team of creators and project managers
  • Other duties as assigned by supervisor. These may, on occasion, be unrelated to the position described here.

This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).

Education

Minimum 1-2 years experience
Bachelors preferred

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food, facilities, and uniform services in 19 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on FacebookInstagram and Twitter.