Title: Marketing Specialist - University of Central Arkansas
Conway, AR, 72035, AR, US, 72035-5001
Job Description
The Marketing Specialist is responsible for implementing and executing marketing programs which supports accelerated profitable growth, consumer satisfaction, and client retention for a single account within Collegiate Hospitality.
SCOPE OF ROLE
The Marketing Specialist helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account and Aramark Collegiate Hospitality. This position helps to support all critical business initiatives including pricing, selling of meal plans, overall sales growth, and consumer engagement for their account and Aramark Collegiate Hospitality.
Job Responsibilities
Job Responsibilities
- Growing the top line by creating and driving individualized tactical marketing plans that drive account revenue.
- Conducts marketing research and data collection including surveying, trend development and competitive pricing analysis.
- Marketing Campaigns & Collateral: Coordinate special events, promotions, marketing collateral, website updates, social media marketing, and consumer advocacy communications
- Build Relationships with clients, organization department heads and subgroups/ community groups
- Management and Development of Marketing student workforce
TECHNICAL KNOWLEDGE AND KEY ATTRIBUTES
This role will work with various levels of management within Aramark and interact and build strong relationships with all levels of clients, customers, and vendors, to accomplish goals and objectives. Successful Marketing Specialists should possess effective communication and organization skills, as well as the ability to adapt to and facilitate change.
At Aramark, developing new skills and doing what it takes to get the job done makes a positive impact for both our employees and our customers. To meet our commitments, job duties may change or new ones may be assigned without formal notice.
Qualifications
Bachelor’s degree or equivalent experience in marketing, communications or business.
- 1–3 years of experience in product, program, or menu development in the food service industry.
- Experience in building marketing capacity and tools in a complex marketing and sales environment.
- Strong project management experience leading cross-functional teams in a matrix organization.
- Excellent interpersonal communication skills, including strong writing and presentation skills.
- Canva proficiency preferred.
This role may have physical demands including, but not limited to, lifting, bending, pushing, pulling and/or extended walking and standing. This role may also require uniforms and/or usage of Personal Protective equipment (PPE).
Education
About Aramark
Our Mission
Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.
At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.
About Aramark
The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.
