Title:  Director of Sales & Marketing - Aramark at U of M Ross School of Business

• Produces Sales and Marketing plan and manages Rooms, Catering, and where appropriate, F&B and amenity revenue streams.

• Works with the General Manager, Sales and Operations teams to execute yield management and revenue management strategies to maximize revenues, profitability and utilization of properties.

• Develops and executes Sales and Marketing Budget.  Works with GM, Controller and Operating Managers to develop revenue information for other departmental budgets.

• Manages, motivates, coaches and counsels’ Sales team in presentation skills, account development and strategy, needs assessment, relationship selling, and closing deals.

• Serves as liaison with Aramark corporate office and property ownership on all revenue related information.

• Serves as liaison with Chief Commercial Officer on corporate initiatives related to Sales and Marketing.

• Manages property marketing efforts including advertising production, scheduling and placement; collateral materials production; public relations; and maintains community relationships such as area Convention and Visitor’s Bureau.

• Works with General Manager, Revenue Manager and Front Office Manager on property GDS systems.

• Participates in cross-selling programs, including Global Account Program, through lead sending, account development and strategy, and prospecting for new business from opportunity accounts near property.

• Serves as a member of the property Executive Team.

• Performs human resource functions for Sales staff.

Education:  Bachelor's degree from an accredited university in Business Administration, Finance and Accounting, Economics, Hotel and Restaurant Management, or related major.     

Experience:  Four years’ experience in a full service hotel in the Sales Department.