Title:  Field Marketing Manager II - University of New Mexico

Job Description

The Field Marketing Manager II is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions.  This role serves as a liaison between Aramark’s Marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards. 

Job Responsibilities

• Demonstrates understanding of the client contract particularly where service standards, meal plans and retail/catering pricing are concerned to ensure revenue growth is maximized for Aramark and our clients.
• Leads, trains and communicates marketing functions as they relate to operators’ duties. This includes all forms of communications, pricing standards, meal plan optimization, employee appearance, Service
• Excellence and engagement activities.
• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
• Strategic Planning, Innovation and Creativity: Develop Marketing Plans; new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction.
• Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs).
• Prepares and presents marketing content for client meetings, including quarterly and annual business reviews.
• Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing.
• Build Relationships with clients, organization department heads and subgroups/ community groups.
• Manage field marketing team including support staff and student interns.
• Supports the roll out of new products and programs within large, national accounts ensuring that the products and programs are meeting their needs and exceeding their expectations.
• Immerses themselves in client's culture, while being equally mindful of Aramark strategic objectives.
• Ensures implementation against merchandising standards established for client locations.
• Deploys marketing and consumer engagement programs throughout customer locations.
• Deploys consumer engagement tools such as crowdsourcing and insight gathering programs.
• Oversees and manages digital content and communications to include web, social media and newsletters.
• Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis.
• Personal development and team development are critical to make a positive impact for our employees and for our customers. To meet our commitments, job duties may change, or new ones may be assigned without formal notice.

Qualifications

• Requires at least 3 years of product, marketing and / or merchandising experience 

• Requires people management experience for at least 2-3 direct reports 

• Requires a bachelor’s degree or equivalent experience in business or marketing 

• A proven ability to increase sales and measure the impact/return on investment on implementation of programs 

• A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically 

• Must have excellent interpersonal skills including presentation, public speaking and client interaction skills 

• Must be able to efficiently utilize social media and MS Office products to accomplish work tasks 

• Valid driver’s license and vehicle 

Education

About Aramark

Our Mission

Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet.

At Aramark, we believe that every employee should enjoy equal employment opportunity and be free to participate in all aspects of the company. We do not discriminate on the basis of race, color, religion, national origin, age, sex, gender, pregnancy, disability, sexual orientation, gender identity, genetic information, military status, protected veteran status or other characteristics protected by applicable law.

About Aramark

The people of Aramark proudly serve millions of guests every day through food and facilities in 15 countries around the world. Rooted in service and united by our purpose, we strive to do great things for each other, our partners, our communities, and our planet. We believe a career should develop your talents, fuel your passions, and empower your professional growth. So, no matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is helping you reach your full potential. Learn more about working here at http://www.aramarkcareers.com or connect with us on Facebook, Instagram and Twitter.