Title: Field Marketing Sr Analyst
Cambridge, ON, CA, N3H 5K2
Job Description
Aramark Canada is seeking a collabaritive and engaging District Marketing Manager (DMM) for multiple accounts within the Greater Toronto Area. This role reports to the Director, Field Marketing and leads the implementation of marketing programs across the multiple client accounts. There will be some travel required throughout the GTA, so a reliable automobile and valid driver's license is required.
In this role, you will be responsible for critical business initiatives, including the activation of corporate marketing and consumer insights programs, creation and activation of account marketing / growth plans, growing base business, new sales and retention, client value creation, and enhancing Aramark’s brand health. In this role, the DMM collaborates with the Marketing & Culinary, on-site operations and culinary teams while building marketing acumen in their district.
About Aramark
At Aramark, we empower our people to create moments that matter through exceptional hospitality experiences. We serve more than a dozen industries with pride and passion, building community, connection and careers all across the world.
You'll be surrounded by some of the most innovative minds in the industry and powered by our shared mission to pursue what matters. Here, you'll have the opportunity to do great things for our people, our planet, our partners and our communities. We believe a career should develop your talents, fuel your passions and enable your growth. Supported by committed leadership, you'll be empowered to try new things and find solutions to tough problems. No matter what you're pursuing - a new challenge, a sense of belonging, or just a great place to work - our focus is to help you reach your full potential and pursue what matters.
Job Responsibilities
Drive Base Business Growth:
• Visits district accounts weekly / bi-weekly to identify opportunities to drive business improvements that result in measurable profitable growth - including providing recommendations around product, price, merchandising, and promotions.
• Collaboratively develops account marketing / growth plans, monthly campaign calendars, and social media content for accounts within the district.
• Leads the in-unit / field execution of marketing programs + promotions, consumer engagement activities, core proprietary brand marketing assets (and corresponding brand audits), merchandising, account marketing / growth plans, marketing campaigns and social media communications.
• Tracks related KPIs to measure success for each account within the district – including top line sales, retail transaction counts and average cheques, front line contribution, meal plan analytics (for Higher Education), account website and social media channel engagements.
• Creates and implements traditional, digital and social media marketing content and creative assets as required.
Support Regional implementation of Culinary, Health & Wellness and Sustainability Programs:
• Collaborates with the development/regionalization of those programs.
• Ensures that all managers and employees are trained to execute those programs in the region.
• Customize and implement education on-site materials for consumers regarding health & wellness and sustainability.
• Assist operations in product selection and placement, and pricing strategies that support H&W and local purchasing targets as per requirements.
• Conduct, monitor and enforce corrective action on wellness & sustainability standards, via audits, site visitations and action planning.
Implement Insights Programs:
• Drives execution of all Aramark primary insights programs (ie. Voice of the Consumer (VOC), Napkin Talk, etc.), interprets and shares results with each account and with the RMM, and collaboratively develops action plans to improve district consumer satisfaction results.
• Defines customer segments and build competitive analysis annually at each account in portfolio.
Drive Marketing Acumen:
• Trains operations teams to ensure strategic merchandising tactics, planograms, promotions, and pricing updates for each program are followed.
• Attends weekly district operations calls and delivers updates on health of marketing programs within district and top tips for improvement.
• Develops strong working relationship with clients, on-site operators and frontline staff members acting as a marketing subject matter expert / resource.
Support New Business and Account Retention Efforts:
• Creates and distributes district and/or key account newsletters.
• Supports and attends district Client Business Reviews (CBRs).
• Assists in implementation of strategic plans for account retention.
• Actively participates in RFP presentation and client retention presentation as required.
• Curates standard marketing material package for business development proposals and personalize as needed.
• Supports on site opening plan for new account mobilizations within the district
Qualifications
- 2+ years of experience in marketing – hospitality/foodservice experience required
- a diploma or degree or equivalent in marketing (i.e. B.A., B. Comm, etc.) with strong interest towards marketing and sustainability matters.
- Advanced writing, presentation and communication skills.
- Proficient Microsoft Office Suite: Word, Excel and Power Point.
- Proficient with Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Business analysis – ability to track, analyze, and present results from marketing program implementation.
- Project management – Multiple tasks will be managed at one time resulting in a need for strong time management and multi-tasking skills.
- Dealing with ambiguity – ability to get in, assess the situation, identify key players, set action plan, and deliver.
- Results oriented – analytical skills and ability to think strategically about the business are essential.
- Knowledge of foodservice operations with understanding of connection between menus, recipes and ingredients.
- Knowledge of Atlantic Canada hospitality and foodservice industry is considered an asset